{"id":620,"date":"2025-03-27T12:30:42","date_gmt":"2025-03-27T11:30:42","guid":{"rendered":"https:\/\/gorkahodson.eu\/proyectos\/case-study-transcreation-of-recruitment-campaign-for-delivery-platform\/"},"modified":"2025-03-27T12:30:42","modified_gmt":"2025-03-27T11:30:42","slug":"case-study-transcreation-of-recruitment-campaign-for-delivery-platform","status":"publish","type":"proyectos","link":"https:\/\/gorkahodson.eu\/en\/proyectos\/case-study-transcreation-of-recruitment-campaign-for-delivery-platform\/","title":{"rendered":"Case Study: Transcreation of Recruitment Campaign for Delivery Platform"},"excerpt":{"rendered":"<p>A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.  <\/p>\n","protected":false},"featured_media":0,"template":"","tipo-de-proyecto":[20],"class_list":["post-620","proyectos","type-proyectos","status-publish","hentry","tipo-de-proyecto-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Transcreation of Recruitment Campaign for Delivery Platform - Gorka Hodson<\/title>\n<meta name=\"description\" content=\"A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Transcreation of Recruitment Campaign for Delivery Platform - Gorka Hodson\" \/>\n<meta property=\"og:description\" content=\"A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/\" \/>\n<meta property=\"og:site_name\" content=\"Gorka Hodson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/proyectos\\\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\\\/\",\"url\":\"https:\\\/\\\/gorkahodson.eu\\\/proyectos\\\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\\\/\",\"name\":\"Case Study: Transcreation of Recruitment Campaign for Delivery Platform - Gorka Hodson\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/#website\"},\"datePublished\":\"2025-03-27T11:30:42+00:00\",\"description\":\"A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/proyectos\\\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gorkahodson.eu\\\/proyectos\\\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/proyectos\\\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/gorkahodson.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: Transcreation of Recruitment Campaign for Delivery Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/#website\",\"url\":\"https:\\\/\\\/gorkahodson.eu\\\/\",\"name\":\"Gorka Hodson\",\"description\":\"Creaci\u00f3n de Contenido Biling\u00fce y Bicultural, Transcreaci\u00f3n y Copywriting.\",\"publisher\":{\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gorkahodson.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/#organization\",\"name\":\"Gorka Hodson\",\"url\":\"https:\\\/\\\/gorkahodson.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gorkahodson.eu\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-gorka-v3.svg\",\"contentUrl\":\"https:\\\/\\\/gorkahodson.eu\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/logo-gorka-v3.svg\",\"width\":498,\"height\":107,\"caption\":\"Gorka Hodson\"},\"image\":{\"@id\":\"https:\\\/\\\/gorkahodson.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/gorkahodson\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: Transcreation of Recruitment Campaign for Delivery Platform - Gorka Hodson","description":"A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/","og_locale":"en_US","og_type":"article","og_title":"Case Study: Transcreation of Recruitment Campaign for Delivery Platform - Gorka Hodson","og_description":"A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.","og_url":"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/","og_site_name":"Gorka Hodson","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/","url":"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/","name":"Case Study: Transcreation of Recruitment Campaign for Delivery Platform - Gorka Hodson","isPartOf":{"@id":"https:\/\/gorkahodson.eu\/#website"},"datePublished":"2025-03-27T11:30:42+00:00","description":"A well-known international food delivery platform developed a new advertising campaign aimed at recruiting delivery drivers in different European markets.","breadcrumb":{"@id":"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gorkahodson.eu\/proyectos\/caso-de-estudio-transcreacion-de-campana-de-captacion-para-plataforma-de-reparto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/gorkahodson.eu\/"},{"@type":"ListItem","position":2,"name":"Case Study: Transcreation of Recruitment Campaign for Delivery Platform"}]},{"@type":"WebSite","@id":"https:\/\/gorkahodson.eu\/#website","url":"https:\/\/gorkahodson.eu\/","name":"Gorka Hodson","description":"Creaci\u00f3n de Contenido Biling\u00fce y Bicultural, Transcreaci\u00f3n y Copywriting.","publisher":{"@id":"https:\/\/gorkahodson.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gorkahodson.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gorkahodson.eu\/#organization","name":"Gorka Hodson","url":"https:\/\/gorkahodson.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gorkahodson.eu\/#\/schema\/logo\/image\/","url":"https:\/\/gorkahodson.eu\/wp-content\/uploads\/2025\/04\/logo-gorka-v3.svg","contentUrl":"https:\/\/gorkahodson.eu\/wp-content\/uploads\/2025\/04\/logo-gorka-v3.svg","width":498,"height":107,"caption":"Gorka Hodson"},"image":{"@id":"https:\/\/gorkahodson.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/gorkahodson\/"]}]}},"_links":{"self":[{"href":"https:\/\/gorkahodson.eu\/en\/wp-json\/wp\/v2\/proyectos\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorkahodson.eu\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/gorkahodson.eu\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:attachment":[{"href":"https:\/\/gorkahodson.eu\/en\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"tipo-de-proyecto","embeddable":true,"href":"https:\/\/gorkahodson.eu\/en\/wp-json\/wp\/v2\/tipo-de-proyecto?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}