Bilingual and Bicultural Content Creation, Transcreation and Copywriting
Creating content that connects, inspires, and drives results across cultures.
I am Gorka Hodson
A bilingual content strategist with over 20 years of experience in bicultural content creation, transcreation, and copywriting. I have worked with global brands to ensure that each message is clear, impactful and culturally tailored to diverse audiences.
My services
I offer bilingual and bicultural content creation, translation, transcreation, and copywriting services, ensuring that your brand’s message reaches your audience naturally and effectively.

Bilingual and Bicultural Content Creation
Development of original, linguistically accurate and culturally relevant content, connecting the English and Spanish-speaking markets.

Translation and Localization of Content
Accurate, high-quality translations that maintain nuance and cultural integrity for a smooth, natural reading experience.

Transcreation and Cultural Adaptation
Adaptation of content for different markets while maintaining the emotion and impact of the brand.

Copywriting for Global Brands
Creation of persuasive and attractive messages aligned with the brand identity.

Machine Translation Post-editing
Refinement of AI-generated content to improve fluency, consistency and readability, ensuring a professional standard.

SEO Strategy and Digital Content
Optimized content writing to increase visibility and engagement in multiple markets.
Specializations by industry
- Government and Public Sector
- Academic and Research Institutions
- Military, Naval and Shipbuilding Industry
- NGOs, Development and Environment
- Marketing, Advertising and Creative Sectors
- Corporate and Financial Communication
- IT, Web and Social Media
Specializations by type of service
- Transcreation in Marketing and Advertising
- Corporate, Financial and Business Translation
- Technical Copywriting and Editing
- Digital Content Strategy and SEO
- Internal and External Corporate Communication
- Machine Translation Post-editing
Technology and Tools
I work with industry-leading tools to ensure precision, efficiency, and quality in every project. My experience includes:
Translation and Localization Software
Trados Studio, MemoQ, Wordfast, Transit

Web Content Management Systems
WordPress, Tridion, Vignette, customized CMS

Editing and Design Tools
Adobe Photoshop, InDesign, Illustrator

SEO and Analytics
Google Analytics, SEO optimization tools

Machine Translation and AI Post-editing
Hands-on experience refining AI-generated content to improve clarity and brand alignment.
Featured Customers
I have worked with a wide variety of companies, institutions and organizations, including:
Testimonials
"Gorka's professionalism makes the difference: he translates complex documents with rigor, even under tight deadlines, and manages to improve the clarity of the original text. His knowledge of the third-sector language and attention to detail are impeccable."
Nacho Espinosa / Chief Executive Officer / United Way España
"Gorka translates fluently and creatively, always maintaining the personal tone we seek. He stands out for his versatility, cultural sensitivity, and complete command of both languages. Fast, flexible, and committed: a reliable collaborator."
Irene Martínez - Marketing Specialist Spain & Latam
"Mr. Hodson has completed several translations of specialized books for Ikonos Press, which has helped us expand our client base. The translations were completed quickly and professionally. We are satisfied with the work performed, and we plan to continue using his services in the future."
Dionisio García - Director of Ikonos Press
"There are three reasons why Gorka is a regular collaborator and long-term travel companion: - Reliability: his dedication to each project, the quality of the work, and his adherence to established deadlines are top-notch, and he has never let us down. - Involvement: The value he brings to each project, beyond translation or transcreation, is his approach to communication, sharing ideas with the team to successfully convey the concepts. - Commitment: He is flexible in finding working formulas that adapt to each project with the goal of doing the best job possible, which makes him an essential partner.
Ana Serrano - My Dear Watson
"Gorka's translation of my books has been impeccable: sensitive, faithful to the original style, and even capable of adapting poetry naturally. Professional, approachable, and passionate, he has been a key ally in bringing my project to an international audience."
Javier Abella, author
Gorka translates our economic reports and market studies with technical rigor and great attention to detail, even in graphs and tables. He always meets tight deadlines and makes improvements that enrich the message. He is our go-to translator.
Laura Muñoz Gutiérrez - Antica Partners
"Gorka has transformed our content, ensuring it connects with our global audiences. His accuracy and creativity make all the difference."
Financial sector customer
"Working with Gorka on our transcreation project was a total success. His ability to capture cultural nuances is exceptional."
Marketing agency client
"Thanks to their expertise in AI and post-editing, we improved the fluidity and consistency of our automated content."
Customer in the technology sector