A European natural dog and cat food brand, with a strong focus on sustainability and a friendly tone, needed to adapt its communication to the Spanish-speaking market.
Its brand voice, casual, approachable and with a touch of humor, had to be kept intact across all touch points: from packaging and social media to digital campaigns and informational materials.
Recreate a unique, fresh and empathetic brand voice in Spanish, while maintaining the puns, casual tone and affection for animals.
Balance the light-hearted style with informative clarity, especially when communicating ingredients, benefits and sustainable commitments.
Ensure that the adaptation felt natural to local audiences, without losing the distinctive and endearing character of the original brand.
As a transcreator specialized in brands with a defined identity, I was in charge of:
All transcreated texts maintained the brand’s warm and playful personality, with a very positive reception by the Spanish-speaking public.
The localized materials contributed to consolidate the brand’s presence in new markets and to reinforce its positioning as an ethical, healthy and approachable alternative.
The brand managed to maintain its global coherence without losing local authenticity, thanks to a strategic and sensitive transcreation approach.
