A well-known international technical mountain clothing brand launched a new brand identity campaign for the European market to reinforce its positioning as a leader in performance in extreme conditions.
A key part of the campaign was to develop a new tagline that would capture the essence of the product and connect emotionally with audiences in different countries.
Create a slogan in Spanish with emotional power and conceptual clarity, avoiding literal translations.
Communicate a central idea: trust in the product when it really matters, transmitting safety, experience and authenticity.
Reflect the real use of the products by guides and professionals in demanding environments, without losing the sober, technical and aspirational voice of the brand.
Start from scratch, without relying on previous versions or existing adaptations in the market.
As a transcreator specialized in international campaigns, I worked in:
Several original proposals were submitted, with options that balanced narrative strength, brevity and adaptability.
The selected version was approved as the main headline in the 2025 campaign for the Spanish-speaking market.
The final message managed to convey strength and emotion, consolidating the brand’s connection with technical and adventurous profiles committed to the outdoors.
